Aurum Academies Trust are a Multi Academy Trust that promote Values Based Education to schools across the UK. After being impressed with the existing portfolio, The Creative Agency were invited in to advise how they could bring the academies within the Trust together in terms of branding. After being impressed with what was presented, a relationship was formed and The Creative Agency continue to work on various projects throughout the academic year for Aurum Academies Trust.
Our most recent project was to promote ‘Aurum Cooks’, a new food and catering service which is offered to all academies within the trust. The Creative Agency went in blind on this project and came up with the concept of promoting ‘Chef Bex’ – the Head Chef of Aurum Cooks. A caricature was created and made in to a bespoke, die cut leaflet which promoted an example menu. This was then was handed out to all of the parents within the Trust.