After continued success, Haven High Technology College were granted Academy status and needed a re-brand. After being impressed with The Creative Agency’s existing portfolio, Managing Director Melaine Banks visited the Headteacher and after lengthy discussions the process of Haven High brand development was under way. The brief was to create a corporate looking style using the existing school logo and to develop it into the 21st century. The design process started with generating an improved modern identity for Haven High, using the existing technology school logo as a template and updating the existing traditional serif font to a modern san serif that would be more in-keeping with becoming an academy trust. The
The new logo presented has now become the forefront of all schools that have joined the trust (TBWAF) and represents a strong serious corporate academic brand.
As well as moving the existing logo forward a swoosh element was also incorporated and has kept wrap around consistency with all schools joining TBWAF.
Over the years, The Creative Agency has generated a great relationship with the Federation, and continues to work on all projects including outdoor media campaigns for all the Academies. The main school and sixth form prospectus designs are consistent with the branding, and remain corporate yet still modern. Haven High Academy continues to use the branding guidelines which were written by The Creative Agency, to keep the brand consistent and clean. Our most recent project was a design package which included 9 new websites: 1 for the Federation and 8 for the affiliated Academies.