After a long established relationship with Fred Longworth, the school more often than not tends to turn to The Creative Agency for all their marketing literature and assistance with branding. The relationship was first formed over 7 years ago when The Creative Agency won the pitch to rebrand the school. More recently, the school decided it was time to renew their school prospectus. The brief was create a new design which had a 50/50 split between academic and performing arts. The design was not to be too modern as the school wished to keep a traditional feel.
Large was the theme for the new Fred Longworth prospectus. The design throughout contains large imagery combined with big headings and a cut out image per spread. Using a triangular frame for the large images enabled The Creative Agency to create a unique prospectus with a very different look. The added addition of the ‘Special Pantone Gold’ adds prestige to the design and gives it a signature of class.